Marketing analysis-Charity Essay Example | Topics and Well Written Essays - 2500 words

Marketing analysis-Charity - taste ExampleThe charitable sphere offers its citizens a variety of service such as economic aid, support, accommodations, and counselling, training to the children or families, wad with disabilities, the unemployed, older people and also offers its services to those who be suffering from different harmful addictions, the unsettled people and the refugees (Industry Commission, 1995). According to the statistics, it has been noted that around 700,000 young people are macrocosm taken care of at their home at Australia deserving choice in care and accommodation (Youngcare, 2010). Australian loss Cross Out of the various national rubor Cross societies, Australian Red Cross social club is one of the members. It was founded in the year 1914 by Lady Helen Munro Fergusan. The mission of this organisation is to serve the people in Australia with the aim to improve the lives of the helpless people through the promotion of the humanitarian determine and la ws and is existence recognised as a humanitarian organisation in Australia. The main competitor of the organisation is the Lions Club. The telephone number of trained volunteers is more than 30,000 and the entire program is funded with the help of the donation by the public and the corporate partnership. The social system of the Australian Red Cross has been divided into high levels namely the council, the boards and the chief executive officer (Australian Red Cross, 2010). It has been found that the financial position of the organisation has been improving since last few years. Literature Review gross & funding Providing services Branding paper Cost of advertising There are large numbers game of non profit organisations in Australia that embrace the idea of participating in the market in order to tap their revenue. The non profit organisations raise funds from the government grants and contracts, fees that are paid by the members and other fund-raising activities (Barraket, 2 008). Volunteering is one of the activities that are chosen in the non profit organisation as a means of providing services (Zappala, 2000). Brand reputation or status provides communication regarding what the charity organisation did, what are its values and causes (Hankinson, 2006). Cost of advertising depends upon the annoyance cost towards the viewers, the expected advantages to advertisers from the viewers and the substitutability of program factors as this affects the equilibrium advertising levels to be lowly or high (Anderson & Coate, 2005). Development of trust between non-profit organisation and its constituencies (Ritchie & Et. Al., 2006). Inconsistency in the delivery of services is a real challenge for the organisation (DallOlmo Riley & Chernatony, 1999). According to Stride (2006), it has been noted that the concept of branding is being adopted by the charities at an increasing rate. The charities are value-based organisations. The author opines that a clear understa nding of how the values are conceptualised in branding is imperative for the establishment of whether branding is suitable and an efficient tool in the charity business (Stride, 2006). According to Ritchie & Et. Al. (2006), brand plays a vital role in the non profit sector as it provides innumerable benefits making the non profit sector a powerful tool. It is to be remembered that the branding whitethorn not be good or appropriate for all kinds of