Introduction for Currys Essay Example for Free

Introduction for Currys Essay For this assignment I am investigating Currys and I will be getting information about my investigation from the customer service of Currys, but to do this I will need to know also a little bit about the customers profiles and what the customers think about Currys products and services that they provide. Background: Currys is the leading choice for families buying electrical devices for the home and other businesses. Currys also delivers their goods to their customers seven days a week to households and businesses throughout the UK. While delivering new products the Group collects 750,000 ends of life white goods appliances, fridges, freezers, cookers, computers, printers, radios, televisions, phones and washing machines, from customers homes each year, of which, until November, approximately 300,000 were fridges. Until November 2001 these were recycled or refurbished by a network of contractors, relieving Local Authorities, who would otherwise be obliged to collect or receive these products, of a significant burden. Many units were refurbished and resold at low cost, providing cheap products for families on low income (including through create, a Dixons supported project to re-train long term unemployed people as engineers). Others were exported for further use and the remainder recycled and disposed of following CFC gas extraction meeting environmental standards. In effect Dixons Group provided a cost-free channel for the disposal of this domestic waste and one which minimised the generation of extra journeys by householders or local authority collectors and is thus more environmentally acceptable. This shows how much Dixons group has been acting ethically. Services that Currys provides and competitive background: For my assignment, it is important to understand why retailers offer such services. Electrical retailing is highly competitive, like: Currys, Comet, John Lewis, Debenhams, House of Fraser, Argos, Powerhouse, Dixons and many thousands of small independent retailers all compete for trade in what many customers view as a product market. Low margins demonstrate the offer and that is the competitive nature of the industry. Because this is a competitive market, price pressure is intense and retailers will normally try to offer the lowest price in the market. So the customer gets used to the idea that prices will be similar in most outlets. Therefore there is a strict pressure to make different either by offering exclusive products or by excelling on service. That is why all retailers will offer competitive service offers including suitable delivery and after sales. No retailer will want to risk for too long a competitor being able to offer a new service recognized. As yet the leaving of take-back has had incomplete things on sales; however one of the two main peaks for sales, the hot summer months and this is the period of sales and a period that businesses look to maximise their sales. Customers profile: Most of customers of Currys are from a mixed group of age, gender and races. Most of customers that I personally see coming to the store of Currys in Chadwel heath are parents or just adults who are able to purchase products by credit cards or any other ways of payments. There are also other customers of Currys who are of an average age like teenagers who are able to pay musical items or games. Currys does not have any geographical customers because their customers are most of the time locally. Some customers have their information stored into Currys system due to their customers loyalty and due to Currys market researches. Currys gives to its customers a guarantee of purchasing items from their stores in case that the customer is not satisfied with the products or services that Currys provides to them, then the customer can take the products back and get a replacement or if possible get the customer can get his/her money back but this depends with the case. Some times if Currys cannot sort out the problem that the customer has with the products, they usually give to the customer the phone number of the company or the manufacturer of that particular product for further information or instructions about the usage of the product.